FreudTV Announces All New Services

•September 29, 2009 • Leave a Comment

FOR IMMEDIATE RELEASE

FreudTV Opens First Public Relations Service For Psychiatrists, Psychologists, and Counselors.

dream practiceFreudTV is a specialized public relations service for psychiatrists, psychologists, and counselors. The company was created to help therapists promote themselves and build their practice. FreudTV also helps connect these professionals to those in the media and others seeking their expertise. FreudTV has recently expanded their services to offer social media management (Twitter, Facebook), as well as website development, and personal branding consultation.

Los Angeles, CA- September 29, 2009 – FreudTV announced today, the launch of new services at FreudTV.com a company originally designed to connect experts in the psychology field with the media and others seeking the expertise of the psychology community. The site has been in operation since the beginning of 2009, but recently partnered with Spike Sales Media – a division of Spike Sales, LLC as a result of rapidly expanding membership.

The mission of FreudTV is to provide specialized public relations services for psychiatrists, psychologists, and counselors. The company is able to offer their services at rates that are drastically less than typical PR firms, marketing companies, or advertising agencies offering similar services. PR services provided by FreudTV are much more affordable than other PR firms because FreudTV deals only with the psychology community niche and has rapidly cornered the market when it comes to these types of experts.

Dr. Colleen Long, who is a member of the expert advisory board and is FreudTV’s chief executive in charge, said “FreudTV helps the therapist evolve with the 21st century by handling all their social media and websites so that their practice becomes relevant. This can often be a ‘make or break,’ when a potential client or employer are doing their research.”

FreudTV was originally intended to bridge the gap between TV execs and experts. However, they have recently expanded their services to help the therapist manage a lot of items that they do not have time for, but need to do in order to stay current. FreudTV submits press releases for members, creates press kits and personal branding strategies, handles all social media, and develops websites that help set each client apart from the rest.

Long says, “For so long, therapists have struggled with how to market their practices. After all, this is not what they went to school for, for all those years. FreudTV changes all that. We are a hybrid of marketing gurus, creative types, MBA’s, psychiatrists, and psychologists. By staffing our company with this diversity of knowledge, we can ethically and effectively promote each of our clients in a way never thought of- all for less than the traditional cost of any PR or marketing company out there. If you consider the invaluable amount of increased exposure, clients, and personal image revamping, our services will soon become a necessary part of every practitioner’s budget.”

For more information, visit http://www.FreudTV.com

It Takes a Niche to Get You Rich- Building Your Practice in 2009

•August 25, 2009 • Leave a Comment

nicheFocusing on a niche is not a new concept to the field of marketing. However, it is to many therapists. Usually when therapists come to FreudTV for their first consultation, most believe that they need to claim as many areas of expertise as possible. Their reasoning is that this will open them up to a broader array of clientele. However, this generally loses a lot of business and in a lot of cases, can be considered unethical. Afterall, how many cardiologists would claim that they also are obstetricians?

In the world of marketing- a niche market is a group of people that share a similar interest or need. In the world of therapy, or coaching, it is often called a “specialty” or “area of expertise/focus.” It is all about reaching out to a specific group of people, understanding their needs and offering solutions.

Many fall into the trap of thinking that all niches are small. Niches can range from very small to huge. It can be sub-divided as they grow. Much of the resistance of therapist’s not wanting to specialize comes from the thoughts, “I want to offer my services to as many people as possible,” or “I want to market to as many clients as possible.” It is much harder to do this and be successful. Ignoring niche marketing might be your ticket to joining the ranks of what we call “vanilla therapists,” or therapists with no real zing, zest, or appeal….Read More

The Value of Adding Social Media to Your Private Practice

•August 17, 2009 • Leave a Comment

Social media may be low in cost, but it can be an investment in time, which most therapists have in short supply.

colleen_longDo virtual friends have value? FreudTV.com learned that LinkedIn contacts, Facebook friends, and Twitter followers can substantially help drive revenues for therapists. Marketing, after all, is about relationships and social media is a new form of building relationships.

Therapists are discovering that social media is a new source of business resulting from the improved ability to collaborate and listen, and provide more immediate responses that social media generates….Read More (scroll to bottom once page opens)

2009’s Version of “The Shingle”- Your Professional Practice Website

•July 29, 2009 • Leave a Comment

openA professional website is now a must these days for any clinician who wants to present an up-to-date and current practice and image. Although some companies offer a template approach to your website, FreudTV offers website customization with SEO programming (search engine optimization), where you are more readily found by consumers searching for your specialty on the internet. Additionally, FreudTV helps you to relay your philosophies of therapy, views on treatment, as well as life in general.

Although it seems counter-intuitive, today’s marketing necessitates a sort of personalized approach. FreudTV will show you how to walk this delicate line without crossing professional boundaries. A good professional website should include your calendar and allow the patient to schedule appointments and pay you online. You should also be considering the idea of providing therapy via the web. This can be a very cost-effective way to immediately increase your profits and number of clients.

You should also include a picture of yourself, if not several, on your website. FreudTV provides professional images versus the one your spouse took of you after gardening one day. If you really want to “wow” them, we suggest adding media to your website, such as video clips of your work. You can easily link youtube videos to your site, or FreudTV can embed them into your site. If you do not have media work, FreudTV works with you to develop a video montage demonstrating your specialties. Your website should enable users to easily follow you on your professional facebook and twitter accounts, with a clickable icon. You should also include links to your professional blog, where you frequently discuss relevant issues.

Lastly, you should focus on your “focus.” These days, it doesn’t pay to be a jack of all trades, master of none. Think about what areas you really thrive in. Do you look forward to certain clients’ appointments? This may be a key indicator of where your main interests lie. This should be a central feature and theme throughout your website, and FreudTV will work with you to develop this into your brand.

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Think Your Practice Can Function Without Tweeting?

•July 28, 2009 • Leave a Comment

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It is estimated that there are up to 100 million current users on Facebook, who log in for an average of 20 minutes each day. In a few years, the number is estimated to climb to 500 million users! This is an extremely useful, FREE, and captive audience.Twitter has experienced a 600% growth pattern in the last year, alone. It is an extremely easy way to build a following through providing good content in your “tweets.”

Given these statistics, you cannot afford not to utilize social media. Many of our members have realized that this can be quite a time- consuming process and have chosen to have FreudTV handle all of their social media, through our a-la-carte “social media” program.

However, if you choose to brave it alone, here are a few tips:

First, you want to make sure that you have professional accounts set up, separately from your personal accounts. The first thing that you should have set up is a professional blog. From here, you are able to discuss the issues that matter most to you, as well as demonstrate your area(s) of expertise. There are many sites that offer great templates to set up your blog for free (wordpress, blogspot, etc.). FreudTV also can do this for you through our a-la-carte services, and will also write copy for you on these, given the rough drafts.

Next, you want to set up professional twitter and facebook accounts. You need to update them a few times daily, and make it interesting. While it may not be the best idea to tell them every little detail of your life- i.e. “putting the groceries away,” you do want to give a personal and accessible vibe to yourself. Something like “went to a great concert today, U2 is the best!” is a terrific way to show your fans you are real.

You want to set up a Facebook Fan page. This way, you can continuously update your “fans” on the new things you are doing. You can write helpful content through the “notes” section, and tag your fans. If they comment on your notes, their “friends” will also see it and may just “fan” you too! Make sure you are building a following daily. You can do this by, first- following others.

To target your audience, you can go to Twellow and type in the subjects you are interested in to find others in your similar category. For example, since we target psychiatrists, psychologists, and counselors- some of our key search terms are “psychiatrist,” “shrink,” “therapist,” and “doctor.”

Next, you want to make sure that you are providing good content. No one wants to be barraged with advertisements all day. Make sure you are writing helpful content on your blog, and linking it to your twitter posts. This drives traffic, as well as followers because when people like what you are saying- they “retweet” your post, where all of their followers can see. An easy way to garner a following is by posing interesting questions. Get the followers interested, and they become more interested in you.

Mari Smith has come up with an ABCDE approach to social media that may also provide a few pointers, should you choose to brave this new world alone:

June 26th, 2009

Simplify Facebook and Twitter with the ABC’s of Social Media

I created this five-part model – the ABC’s of Social Media – to simplify your social media efforts. Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships. Once you’ve confirmed your target market uses Facebook and Twitter, and you’re happy with your brand, messaging and systems for capturing leads, etc., here’s how the ABC system works: automate

Automate First, set up systems to automate your broadcasts, feeds, updates, content. On Twitter, this could be using Twitterfeed to automatically post your blog feed as tweets. To pre-schedule tweets, use TweetLater and/or Hootsuite. To update multiple social media sites, including Twitter, your Facebook personal profile, multiple Facebook Fan Pages, LinkedIn, FriendFeed and many more, Ping.fm works extremely well. To pre-schedule updates to multiple social sites, the best choice is HootSuite > Ping.fm. Import your blog post on Facebook using the Notes app and/or the Networked Blogs app. Aggregate all your social feeds into FriendFeed and add the FriendFeed app to your Facebook Profile. There are many more ways to automate; these are a great start. However, I do recommend not over-automating. Pre-scheduling and auto-broadcasting are great to ensure you at least have some content going out daily. But you’ll also want to generate real-time content/broadcasts too.

Broadcast Broadcasts are what I call regular tweets (as opposed to @ replies), Facebook status updates, posts on Facebook, blog posts and more. In fact, any way of pushing your message “out there.” This could be seen as more traditional “push marketing” though you’re not being pushy, per se. It’s important to broadcast your content and, in fact, broadcast others’ content in the form of retweets, favorites, social bookmarks and the Links app on Facebook. Now the challenge with many businesses using social media is they stop at “B” – in other words, they just repeat the cycle of automate and broadcast, automate and broadcast. It’s hard to know who’s behind the Twitter account or Facebook page. It’s all about pushing content and there’s hardly any engagement. So the third step is vital to your success in social media:

Connect On Twitter, this is the art of joining, initiating and responding to conversations via @ replies. Using popular third party clients like Tweetdeck, Twhirl or Seesmic Desktop, you can easily track and respond to @yourname mentions. On Facebook, create Friend Lists with your key contacts, drag that friend list to the top of your News Feed and now that’s your default view [see screenshot to the right]. Then, even in just a few minutes a day on Facebook, you can easily connect by commenting appropriately. Acknowledge your friends’ birthdays on both Facebook and Twitter. [On Facebook, all your friends’ upcoming birthdays are listed on your Home Page on the right; you can also receive a weekly list of upcoming birthdays via regular email: click Settings > Account Settings > Notifications > under the first segment (Facebook) click Show More > make sure “Has a birthday coming up” is turned ON.]

Look for other occasions to celebrate and acknowledge. And, look for ways to introduce and promote others, compliment, add value. Subscribe to a number of popular blogs and regularly post your comments. When writing your own blog posts, encourage your readers to comment by asking stimulating questions.

Delegate If you’re serious about integrating social media into your marketing efforts, before long you simply cannot manage everything yourself. Depending on the size of your company, you may well have a member of staff who’s sole responsibility is to be the voice and face of the company, often called a “brandividual.” Or, you may choose to hire a competent, trained VA (Virtual Assistant) or social networking assistant – at least to help set up and manage the basics. I usually recommend you do not delegate your voice, though most of us know some celebrities have “ghost tweeters!” [There are many sources to find good VAs, including on Twitter via the directory Twellow.com – that way you can find, follow and monitor their style before even contacting them.]

One major task you can delegate is to track and monitor your reputation by setting up Google alerts and tweet alerts (via TweetBeep and/or TweetLater which is a suite of helpful Twitter tools). Look for your evangelists who are always singing your praises so you can connect, empower and incentivize them more. And, also look for negative activity that needs to be responded to and ideally nipped in the bud. [The best book on reputation management is Radically Transparent by Andy Beal and Judy Strauss.]

Evaluate As quickly as you set up your social media systems, something new comes along or the big sites introduce new features. Facebook are constantly adding a tweak here and there, sometimes minor but often major. It’s important you stay informed and regularly evaluate how your systems are working for you. Are you meeting your objectives? Are you getting a good ROI (return on investment) and ROT (return on time). Have you thoroughly researched where your target market hang out most and are you reaching them effectively? How can you think outside the box, get more creative and innovative to stay ahead of the curve?

Fear of Rejection Stopping You From Marketing Your Practice?

•July 27, 2009 • Leave a Comment

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This is a really great article taken from Fabienne Frederickson’s site….

It’s Not Procrastination, It’s Fear of Rejection (Get Past It and Get Marketing)  by Fabienne Fredrickson


fearHave you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.
Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop. (to keep reading this article, click here)

Fear of rejection keeps people from marketing, from networking, from asking for the sale, reaching out, from getting help, from public speaking, from asking for referrals, and from collaborating with strategic alliances. You’ve heard me say this a thousand times: if you don’t market today, you won’t have clients in six months.

So, understanding that there’s some sort of fear stopping you, what do you do about it? I’ve done a lot of research on this, for my clients, and for myself over the years. I’ve read books, special reports, and anything that was available on the subject. Problem is that most people just GLOSS OVER what you should do.

The “experts” talk about changing your mindset, thinking positively, and all that good stuff. OK, but that’s not practical enough for me. I wanted to know EXACTLY what to do to eliminate the fears and limiting beliefs that have held me back in the past, and that I continually see my clients struggling with.

I’ve discovered there’s more to getting clients than just the OUTER game of Client Attraction (marketing). There’s also an INNER game of Client Attraction (your mindset and beliefs) and if you don’t deal with the inner part, then you’ll keep doing the same things (and making the same money) you’ve been making for years to come. I don’t know about you, but I prefer to continue to grow and make more.

So, I went on an internal search for what the answer was and I found it. I’ve worked (and continue to work) on my personal growth and development, and I’ve broken it down into a series of steps that, when done in sequence, help eliminate the limiting beliefs and fears that hold us back from marketing (and shining, personally) in a big way.


Here’s what you do:
Establish the root fear or limiting belief that’s holding you back from marketing. (Fear of success, fear of failure, fear of rejection, fear of overwhelm, fear of what others will think of you, fear of doing it wrong, fear of asking for what you want, fear of saying no to someone, etc.) Let’s pick fear of rejection, just for argument’s sake, since it’s such a biggie with my clients.

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Think back to your childhood. What is the earliest memory you have of being rejected? Write it down. (I’m serious, don’t just read this assignment, write it down. That’s how you get results.) If you get stuck, then go back to what the original thought that popped up when you read the assignment. That’s usually the big one that needs to be addressed first, even if you don’t think it is.


Write down ALL the events in life in which you can remember feeling rejected (your parents, kids in grade school, high school, the dating years, cheerleading or sports tryouts, the working world, and of course, since being self-employed).

Now, think about what MEANING you created about yourself as a result of each of those incidents. (“I’m not good enough,” “I’m dumb,” “I’ll never be good at marketing,” “When I reach out, I get rejected,” “I’m not cut out to make a lot of money,” etc. Really spend some time on this, because that’s where the healing begins. Be a hard grader.


Then, make a separate list of how these MEANINGS you created have stopped you in life. Did you stop reaching out? Did you stop taking chances? Did you retreat into a hole? Did you hold back from taking advantage of opportunities that could have advanced you? Write them all down.

Now, go back to the list of meanings you created and ask yourself, “What if what I THINK happened wasn’t actually the case?” Here’s what I mean: If you were rejected by your “crush” in high school after telling this person you liked him, imagine other scenarios other than “I’m unattractive” or “I’m not lovable.” Could they have secretly been dating someone else? Could they have been shy and not known what to say? Could they even have been interested in someone their own gender? Write it ALL down.


This is a list of ALTERNATIVE reasons why they wouldn’t have done the ‘right’ thing by you, rather than thinking you were unattractive or unlovable. Now, look at this list and pick one, because I’ll guarantee you, what you THINK happened is probably not what happened. Each person has their own writing on the wall and even if they said or did something unacceptable, we don’t REALLY know what that reason was (we might never know what was going on for them at that time).

Reevaluate the limiting belief or your fear. Is it REALLY true that you were rejected? Could there have been another reason for what happened? Is it really WORTH your still being affected by this and having lost out on opportunities your whole life because of what one (dumb) person said or did? Is that event really WORTH you being stopped in your marketing now?

Decide to select the ALTERNATIVE reason for what happened and move past the fear. You deserve to not be stuck in your tracks any more. You deserve to be free from what others said or did to you in the past. You deserve to be successful and that’s what I want for you.

If you can’t seem to let the fear go, then just FEEL the fear, and do what it takes anyway. You’ve heard the saying: “Successful people feel the fear too and they do what it takes anyway.” That’s been my experience. When I feel myself getting stopped, I often use the process above, and then I just push through and get things done. Funny thing is, it’s never as bad as what I had feared. Best of all, every time you push through a fear that stops you, you exercise that muscle. After a while, limiting fears or beliefs don’t have a chance against you.


Your Assignment:

todoMake a point to do the exercise above. Take an afternoon or an hour, and really work through what’s stopping you. It can seem scary at first, but I assure you, when you actually do it, it becomes easy. And it feels so FREEING at the end.
You’ll notice that you will start DOING more than before, taking advantage of opportunities, and getting better results in marketing. That immediately equals more paying clients, more results, and in my experience, financial freedom and being able to live the life you really want. I once read that the view from the other side of fear is SUCCESS. Are you game?


Now, if you clear the fears and still are not sure what to do to get clients in a way that feels easy and authentic to you, it’s time to start doing things differently. The Client Attraction Home Study System? avoids the “Bright Shiny Object Syndrome” and instead gives you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

2009 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System?, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.


The New Movie “Shrink” Promises to be Interesting if Nothing Else

•July 26, 2009 • Leave a Comment

shrinkLike smog settling over Los Angeles, a creeping sense of anomie haunts
the Hollywood power players and parasites sidling nervously through
“Shrink,” a portrait of a disenchanted therapist to the stars and his
clientele.

Directed by Jonas Pate from a screenplay by Thomas Moffett, based on a
story by Henry Rearden, this dissection of a soul-sick community of self-
medicating actors, writers and agents would like to think of itself as a
contemporary “Play It as It Lays,” only kinder and gentler.

“Shrink” doesn’t peer into the abyss as fixedly as “Play It as It Lays,”
the 1970 Joan Didion novel or its screen adaptation by the director
Frank Perry (for which Ms. Didion wrote the screenplay with John Gregory
Dunne).

Nor does it have the ruthless satiric thrust of Robert Altman’s
“Player,” or the pungent gallows humor of a Bruce Wagner novel.

But its central character, Dr. Henry Carter (Kevin Spacey), is afflicted
with the same metaphysical malaise that engulfed Ms. Didion’s characters.

A widower whose wife recently committed suicide for reasons left
unspecified, Carter is a best-selling author of pop psychology books who
has grown to believe that he can’t fix people and that his profession is
useless.

No actor is better than Mr. Spacey at conveying a bone-deep cynicism, in
his case usually accompanied by a malicious, needling wit.

But Carter, pacified on marijuana, booze and cigarettes, doesn’t have
the leftover energy to be nasty.

Only once in the movie, when his father (Robert Loggia) stages an
intervention, does he snap out of his lethargy long enough to get on his
high horse and angrily refuse treatment.

The doctor’s clients, many of whom are professionally interconnected,
make up an unglamorous composite picture of players and hopefuls in the
Southern California entertainment axis.

The most vivid are Patrick (Dallas Roberts), a superagent and
hypochondriacal worrywart suffering from extreme obsessive-compulsive
disorder; and Jack (an uncredited Robin Williams), an alcoholic movie
star who frets about his possible sexual addiction while refusing to
acknowledge his drinking problem.

Mr. Roberts’s character gets off some nifty zingers; in one he sneers
that he hasn’t seen a movie since “Titanic,” which had a “spoiler alert
— the boat sinks.” Nostalgically recalling his premarital wild days, Mr.
Williams’s character draws from an endless storehouse of amusingly
raunchy euphemisms.

Other characters, none of whom is as sharply drawn, include Patrick’s
perky, unmarried assistant, Daisy (Pell James), who is pregnant and
dreams of being a producer; Shamus (Jack Huston), a self-loathing Irish
movie star whose careless mixing of pharmaceuticals catches up with him;
and Kate (Saffron Burrows), a beautiful actress with a cheating husband,
coming to grips with the fact that she is no longer 27 in a youth-
obsessed profession.

These characters are mostly too sketchy and their connections too
contrived for “Shrink” to jell as an incisive ensemble piece.

But the atmospheric cinematography (by Lukas Ettlin) and hovering music
(by Brian Reitzell and Ken Andrews) lend “Shrink” a queasy downbeat mood.

Mr. Spacey’s therapist, bearded, bleary-eyed and exuding dejection, is
not someone you would recommend to a friend seeking help. If we really
knew our therapists’ closely guarded personal stories, whom would we trust?

(originally printed in New York Post Movie Reviews)

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